Leverage Your Network

Now I know what you might be thinking. “Leveraging your network” is not rocket science advice. We all know in the back of our heads that tapping our networks can be helpful.

But — rarely do we weave in creative thinking about our networks while strategic planning.

It was last April that I began my monthly meetings with Bob Cancalosi to help design Four Loop Learning’s communications. I was 2 years into my design business at the time, and busy! (Knock on wood)! During our call, he thoughtfully asked what no other client had asked me… how are you doing with your business?

Coming from someone with his entrepreneur-experience, the question felt like an opportunity to share transparently.

“My business is going well, but it feels like I have been in ‘go-mode since starting. When it comes to ‘planning mode… it’s been hard to know how to do that well. How do I grow?”

Now, you may not be an entrepreneur, or in a development role for that matter, but the lesson Bob shared with me one we could all take a second to really hear.

“Have you thought of ways you can leverage your network?”

Again, in the back of our heads we know a strong network is helpful, but to brainstorm exactly how and who could help solve that issue on your mind? I hadn’t done that.

Again, in the back of our heads we know a strong network is helpful, but to brainstorm exactly how and who could help solve that issue on your mind?

What is one action you could do in your network that brings 4x return?

Perhaps it is connecting with someone who hosts a podcast to your demographic, and scheduling an episode together.

Perhaps it is signing up for a book club with other CEOs in your field, to gain mentorship.

Take 10 min to jot down an issue on your mind, and how your network can help solve it.

I think you’ll be surprised. Plus, they’ll be flattered you reached out!

Illustration of Doug the Cat

The Doug Den Takeaway

Don’t just think of your network for LinkedIn posts and referrals. How can you leverage specific connections to help solve an issue on your mind? 

What is The Doug Den?

Jayme Markus often has two little eyes peering over her shoulder during Zoom calls. It is her cat Doug. As a way for Markus to share her leadership lessons gained from Four Loop Learning, Doug is kindly here to help summarize them. Hence, The Doug Den is here.